The agency with
skin in the game
We're not just consultants — we're active entrepreneurs who face the same challenges you do every day.
Born from the field,
forged by experience
Alex Smart Wholesale was born from a simple observation: most agencies give advice without ever having had to convert their own traffic or manage their own ad campaigns.
We have founded and developed several e-commerce brands in Switzerland and Europe. LSDLBoutique, Les Secrets de Léa, MBK, 4Millionsdamis — each brand is a living lab where we test, fail, learn and optimize.
This unique hands-on experience is what we put to work for our clients. When we recommend a strategy, it's because it worked with our own money.
The concept
Phygital
We believe that the success of a modern business lies in its ability to deliver a consistent experience — whether behind a screen or face to face.
Physical
Events, pop-ups, product launches. An on-the-ground presence builds credibility and creates memorable moments.
The connection
The customer experience must be smooth and consistent across every touchpoint — from the in-store QR code to the Instagram post.
Digital
Website, social media, online advertising, email marketing — your digital presence amplifies every physical action.
Our values
Transparency
Full access to your accounts. Clear reports. No jargon, no unrealistic promises.
Results
Every action must be measurable. If it doesn't convert, we change it. Simple.
Responsiveness
Guaranteed response within 24 hours. Digital moves fast — so do we.
Passion
We love what we do. That passion shows in every project we deliver.
Education & certifications
Our founder, Didier Alexandre, has a background in international trade, logistics and transport law, complemented by continuing training in applied artificial intelligence.
Google AI Professional Certificate
An 8-course program delivered by Google through Coursera, completed in October 2026: brainstorming, research, writing, content creation, data analysis, building and deploying an app with AI.
The 8 courses, each one verifiable
AI Fundamentals · Oct 4, 2026 · verify 
AI for Brainstorming and Planning · Oct 11, 2026 · verify 
AI for Research and Insights · Oct 11, 2026 · verify 
AI for Writing and Communicating · Oct 11, 2026 · verify 
AI for Content Creation · Oct 11, 2026 · verify 
AI for Data Analysis · Oct 11, 2026 · verify 
AI for App Building · Oct 11, 2026 · verify 
AI for App Deployment · Oct 11, 2026 · verify
Degrees
Federal diploma, retail specialist (Spécialiste du commerce de détail avec brevet fédéral) · 2024 
Professional bachelor's degree in Maritime Transport Management and Law (Licence professionnelle), with honours · 2011 
BTS in International Trade (2-year higher technician diploma) · 2007 
Technological baccalaureate, electronic engineering (STI) · 2001
Coursera certificates confirm completion of an online program; they are not a university degree.
Based in Annecy, active in France and Europe
Our office is in Annecy, at the heart of France and Europe. But our clients and brands reach Switzerland, France and everywhere your customers are online.
Address
5 Rue de l'Industrie, 74000 Annecy, France
Phone
Availability
Mon–Fri: 8am–6pm | Emergencies: 7 days a week
